ADOBE AND BLURB, INC. EXPAND BOOK CREATION AND PRINTING CAPABILITIES WITHIN LIGHTROOM CLASSIC CC
Driven by strong customer demand, newest Lightroom Classic update brings together the best of Blurb’s creative book publishing offerings to Adobe customers
San Francisco, Calif.— September 12, 2018 — Blurb, Inc., the leading global platform in creative book and magazine self-publishing, announced new improvements to the Blurb-powered Book Module available in Adobe Lightroom Classic CC v7.5.
This most recent update gives Lightroom users the opportunity to leverage the best of Blurb’s book-making tools to create and print bookstore-quality Trade Books, Premium Magazines, and our very popular Layflat Photo Books via the Book Module.
“We are delighted to partner with Adobe to make this expanded set of Blurb products available to Lightroom users,” said Rix Kramlich, Chief Executive Officer of Blurb. “Our partnership with Adobe as the sole self-publishing platform in the Lightroom Book Module spans seven years, during which more than 100,000 Lightroom customers have printed nearly one million books through Blurb. With the ability to offer some of Blurb’s most popular features, we are excited to continue to provide new print options to Adobe’s creative users.”
Launched in August, the new Lightroom Classic release includes a number of important improvements to the Book Module, including Layflat Photo Books, and additional Blurb formats such as Premium Magazines and Trade Books. Layflat Photo Books allow customers to seamlessly showcase their creativity across a two-page spread without losing any part of their image to the gutter, or center of the book. Premium Magazines are affordable, lighter-weight publications ideal for serial content or high-volume printing projects. Trade Books include three industry-standard trim sizes printed on uncoated paper, and their lower base price allows authors to reach a wider audience by selling at market-comparable prices.
“When we looked at what our customers were asking for, the demand for Blurb's Layflat Photo Books exceeded our expectations, so we are delighted to have this popular product now available to Lightroom Classic customers,” said Sharad Mangalick, Principal Product Manager at Adobe.
For more information, visit www.blurb.com/lightroom.
Blurb® is a self-publishing platform and creative community that enables individuals, creative professionals and businesses to create, publish, share, and sell high-quality photo books, trade books, magazines, and ebooks. Blurb is accessible across the globe with free, innovative book creation and layout tools. Using the Blurb Print API, content-focused organizations are able to offer their customers the ability to create and print branded custom books. Founded in 2005, Blurb has over 2 million independent book authors worldwide with more than 22 million units shipped to 70 countries around the world. The company is headquartered in San Francisco and can be found online at www.blurb.com.