SLEM is proud to present the first publication of its new trend service for the Asian domestic market, which was made in collaboration with the Shenzhen Footwear Association.


This trendbook is meant for footwear companies that want to develop footwear and bags for the Asian domestic market (mainly China, Korea and Japan). It offers and in-depth analysis of big trends happening in Asian society, followed by five cohesive trend stories that each translate these overarching developments in different ways for autumn/winter 2017-18. The publication focuses entirely on the women's market, including high fashion, casual and sports for all price segments.

It provides a great overview of the current level of Asian footwear and bag design and is a source of inspiration and information for both Asian and Western companies. The pictures were taken at recent trade shows throughout Asia, through visit to brands, factories and stores and through online research on Asian websites.

The book is written entirely in Chinese and English and contains clear information indicating which products are for which segment of the women's market. It also includes Pantone colour palettes.

SLEM is an international innovation and education center for the footwear industry and we have been active in China for the past decade. We offer training and consulting with the book, either for companies that want to understand how to best use this information and translate it into a collection or for companies that want to understand more about exporting to the Chinese market. Contact us at office@slem.nl for more info.