Michael is a strategic branding and product development consultant with a focus on environmental sustainability. He is the author of a proprietary development model based on evolutionary competitive theory. Most recently, his re-imagining of a $150 million global consumer product brand will eventually remmove thousands of tons of PVC from the annual production cycle. Michael has lived abroad, traveled to, studied in and worked all over the world (including at sea) in an effort to further his understanding of nature and man's dynamic relationship to it. He holds a degree in ecology and evoltionary biology from Cornell University and is based in Montreal, Quebec.