This process book shows the development of a fictitious paper company and a promotional swatch book for it. The brand personality and identity development as well as the conceptualization and execution of the swatch book are presented. The brand personality is intended to appeal to design students and could easily be expanded into a website, blog, and app. The style of book could also be adapted into collectible series of reference materials for design students.



The goal of this project was to create a brand concept for a company in a paper or print production related field and then market that brand to a chosen demographic through the creation of an informative swatch book.