First founded in 1938, the New Zealand Institute of Professional Photography (NZIPP) is a non-profit Incorporated Society run by professional image-makers. The NZIPP represents the interests of professional photographers across New Zealand on relevant issues, and strives to maintain and promote professional standards in the industry through education, fellowship, and support. It also cultivates friendship and mutual understanding between photographers, and raises the profile of professional photography through its activities and events, such as the annual Iris Awards.