About the Book
Menocal Pictures was established in 1996 after Martin graduated from the University of Texas at Dallas with a B.A. in Arts and Performance. He was an adjunct professor for four years helping evolve the program towards an Arts and Technology program. He launched the online photography for NeimanMarcus.com and was a contract still life photographer for the NM Collection and The Book, well known for their excellence in marketing visuals. Based out of Dallas, TX for 10 years, Martin also worked for agencies and editorial clients internationally. In 2006, Martin relocated to Minneapolis, MN to work for Target, Macy's, General Mills and other clients in the twin cities, refining the craft of commercial lighting in a state of the art digital workflow for a global audience. In 2010, Martin moved to Madison, WI to work for online fashion leaders, Shopbop and East Dane, both Amazon subsidiaries, organizing the new studio facilities inside the historic renovation of the Gisholt Machine Co. bldg.