About

On one hand TID sets out to make iconic watches to wear through shifts in times and styles. On the other, TID acts as a canvas for artists, thinkers, writers and visualisers to conduct creative research on the subject of time. In that sense, TID is less of a watch brand and more of a time brand. In the pages that follow we asked talented photographer Jonas Lindström to
conduct the first of our creative research papers exploring the notion of time.