Spirit of the Time: Zeitgeist - The Design
by Alex Bellingham
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About the Book
The final book in the Zeitgeist collection is The Design, represented by the legendary bird the Phoenix. We all know of the legend of the Phoenix - a mythical bird that periodically burns itself to death and emerges from it's ashes as a new phoenix, signifying life, death and re-birth. According to most beliefs, just one phoenix existed at a single time renewing itself every 500 years rebuilding it's life to be better than before. This entire concept embodies what a masters degree requires - recycling the old and beginning something new and unique.
This book is a culmination of the previous instalments, taking key pieces of knowledge from The Science and The Theory, to locate an entrance for something new, something unique, something revolutionary - The Design. With the support of Sony Computer Entertainment Europe, I've been able to utilise a pre-existing technology (stereoscopic 3D), identify it's problems and then use the solutions to push the industry forward by creating a new design discipline that is not only revolutionary to the creative industry and it's market, but to designers themselves.
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