How did FUEL stand apart from the advertising agency crowd? They made a really great Blurb book to showcase their talent. It worked – and keeps working. In fact, it's landed them some great business. The shelf life of a book is a competitive advantage for FUEL.
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In a digitally-driven world, a Blurb book or magazine immediately sets you apart. It says, "Open me. Touch me. Read me. Pay attention to me." It's show and tell for big people – who want to make a big impression. And it can play a significant role in winning new business.
Blurb and your business: A winning combination
Whether it's a custom book for a major new client pitch, or a portfolio piece you send out as part of your business development efforts, Blurb can be a valuable partner in securing new business. You can tailor the story to the opportunity and get it in your prospective client's hands quickly and affordably.
Business Development Success Stories
FUEL Creative Group
Professionalism that stands out
Perhaps one of the greatest things that FUEL's book does is allow the client to flip through as he or she likes. Steve Worth also loves the fact that, after they leave and while the next firm walks in and sets up their presentation, FUEL's bright red book is usually sitting on the conference table. Best of all, the book has won FUEL some great projects.
CATT Architects specialises in high-end residential architectural projects in Australia and the United States. But getting a professional portfolio together that could be updated regularly – and that wasn't costly or time-consuming to produce – was a struggle. Until they discovered Blurb.
Professional presentation in multiple formats
CATT also takes advantage of Blurb's volume discounts to print multiple copies of each edition. They display copies in the office, give copies to consultants and clients, and the firm directors take copies of the book – print or ebook – to all meetings with potential clients. Blurb books now play a key strategic role in winning business.
Shades of Green Landscape Architecture
Ive Haugeland, a principal at Shades of Green Landscape Architecture, first came upon the idea of making a book when a client sent her a Blurb book as a thank-you gift. She'd been looking for a portfolio solution and the book idea was perfect. In addition to being a great on-the-go portfolio solution, the book also prompts ideas and input from prospective clients.
Cost-effective solution that wins work
The book allows Haugeland to discuss ideas with clients in context and reach alignment more quickly. Best of all, the book has won the firm many new projects, several of which brought in thousands of dollars.
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