Director of eCommerce

Blurb is a software driven self-publishing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to create, design, publish, promote, and sell professional-quality printed photo books, trade books, journals, and magazines. Blurb authors have created millions of books using our full suite of free book-making tools.

We’re looking for a high-level strategic and operational leader who will be responsible for evolving the website to create a strong online presence that fuels growth, builds the brand, and drives superior customer experiences and conversions. This leader will bring rigor and business acumen and translate business strategies into web programs, tactics and campaigns.

This role will work closely with other areas of marketing and product management, UX design, engineering and agency partners to proactively manage, prioritize, execute, and continually optimize the site, plus support larger digital and media strategies, campaigns, and integrations.

We are looking for a user-driven and data-informed leader who will develop and direct the team, implement new systems, troubleshoot issues and be comfortable in a hands-on capacity within a high-velocity, dynamic environment.

Key Responsibilities:

  • Act as the primary lead for the ecommerce replatforming project and website redesign and re-architecture project and consult/guide stakeholders.
  • Responsible for ensuring web information architecture, navigation, and customer journey are clear, compelling and consistent for desktop and mobile.
  • Help shape, maintain, and execute a roadmap of web projects, deliverables, and initiatives arising out of the re-platforming project and beyond.
  • Support website optimization strategies that improve user experience and funnel conversions, using A/B and user testing, personalization, and CRO strategies and initiatives in partnership with the digital media team for ongoing revenue and drive flawless execution with agencies, creative teams & other partners.
  • Implement robust onsite SEO initiatives in partnership with the digital team.
  • Drive ongoing management of the site including all ecommerce components such as cart, pricing pages, tool downloads etc. through creative, brand, copy, UX, UI updates and with an emphasis on revenue, storytelling, CX and customer segmentation.
  • Manage all budget planning, reporting including full-funnel website metrics and revenue attribution.
  • Refine and further develop processes to ensure projects are prioritized by impact and delivered on time including the management of international sites.
  • Help inform and partner with technology leadership for customer data flows and needs related to the website funnel including key areas such as registration, cart, etc.

Qualifications:

  • 12+ years of web strategy and marketing experience in a B2C, ecommerce environment with responsibility for the full customer funnel.
  • A strategic thinker who can connect the dots between data and financial results, with experience building and advocating for efforts that drive the business and the team forward.
  • Demonstrated ability to push the business to take new risks and test/learn approaches that push the envelope and build on learnings.
  • A demonstrable ability to communicate site strategy, roadmap, information architecture designs and specifications using documentation, visualizations, wireframes etc.
  • Exceptional at inspiring and leading teams with a track record of creating a culture of excellence, cross-team alignment and ownership of results.
  • 10+ years’ experience working in, and understanding the dynamics of consumer ecommerce technologies. Depth of knowledge of BigCommerce or similar platforms, CRM, CMS, email and reporting tools.
  • Bachelor’s Degree required, Master’s degree a plus

About Blurb/RPI:

Blurb®, the flagship brand of RPI’s eCommerce Division, is a software driven self-publishing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to create, design, publish, promote, and sell professional-quality printed Photo books, Trade books, Journals, Magazines, and eBooks. Blurb authors have created millions of books using our full suite of free book-making tools and Adobe Creative Cloud integrations. Find us online at www.blurb.com.

This role can be remote. We have offices in San Francisco and Seattle and you must be able to travel to those locations occasionally and work Pacific Time Zone hours.


How to Apply

Please email resume and cover letter to jobs@blurb.com

 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Blurb is committed to equal opportunity and considers qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, marital status, protected veteran status, disability status or other applicable legally protected characteristics.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.