About the Book
My dream client was Betty. She was awesome; hands down my favorite client. She saw me as a resource and a trusted partner. I wanted to work with more clients just like her. I told myself, if I can find just two or three more dream clients like Betty, it will help balance out the clients who were, well, not so dreamy.
So, If you’ve ever thought:
Sweet Aunt Fanny, I can’t even with this customer and they’re crazy demands. I need to get some freakin’ better clients!
This book is the answer.
Your dream client might be a Bob, a Sam, maybe even a Heather, who knows! When you Find Your Betty, you discover who they are, as well as how to attract and engage more of them. You can start working with consumers who are right for your business.
I have a question, are you find your Betty?
E.H. Howard is a designer, author, and small business owner. He is a leading expert on branding specifically for small businesses. He’s helped hundreds find their Betty, those dream clients everyone wants more of. Over the past 30 years, he’s worked in and with every type of small business. Those experiences demonstrated the challenges face small business owners face. He saw where they needed to go and what was holding them back from success. An active member in local small business community groups, and Chambers, as well as leadership roles in major networking groups; he continues to work to put small businesses in the best position possible to succeed. He currently resides with his husband of twenty years. Together they own one of the original historical homes in original Anaheim.