About the Book
Certified Marketing Professional CMKP is a certification for professionals who demonstrate knowledge, skills and competencies in marketing and advertising as per the requirements of the Canadian College for Leadership and Management CCLM.
CMKP’s are dynamic and fluid professionals who master conveying corporate messages smoothly, promptly and with a wow effect. They master marketing, marketing research, internet and social media, PR and media networking, public speaking and how to present a brand, a product or an image that would be never forgotten.
What is the CMKP Certification Body of Knowledge?
The CMKP BoK comprises of various themes of knowledge and skills which a CMKP must demonstrate competency in. A CMKP:
- Understands basics of marketing, communicates corporate message in an effective way using mixes of marketing strategies.
- Conducts market research for real time and social media marketing, masters SEO for online presence and runs successful campaigns.
- Professionally builds networks and deals with PR and media outlets.
- Presents like professionals with various tools and communication strategies, and using vibrant videos and audios.
- Masters public speaking using unique process with structured steps and outline.
Communicates effectively with internally and externally using para-verbal and non-verbal communication skills.
- Reads and analyzes body language effectively and changes conversation and messages accordingly.
- Is ethical, endorses and enforces ethical practices and respects people’s rights in workplaces.
The Canadian College for Leadership & Management ‘CCLM’ is a leading management and leadership boutique, based in Mississauga, Ontario, Canada. CCLM major focus is on improving and promoting best practices, applied theories, and techniques in leadership, management, strategy, sales, marketing, human resources and training and executive assistance to enhance people’s performances to create great organizations and sustainable growth. CCLM has developed with industry experts a set of leading certifications that will support its vision to promote corporate practices in leadership and management. CCLM prestigious certifications are: Certified Leadership Professional ‘CLP’ Certified Management Professional ‘CMP’ Certified Strategy Professional ‘CSP’ Certified Sales Professional ‘CSLP’ Certified Marketing Professional ‘CMKP’ Certified Executive Assistance Professional ‘CEAP’ Certified HR Professional ‘CHRP’ Certified Training Professional ‘CTP’