Cait has been writing in the personal finance space since 2010. She originally started her blog (formerly titled Blonde on a Budget) to document her debt repayment journey, but has since gone on to write about doing a two-year shopping ban, embracing minimalism and getting rid of 75% of her belongings. She is passionate about helping people become mindful consumers, and continues to build her brand around that mission. Cait's story has been shared in The New York Times, The Globe and Mail, Vogue, Oprah.com, and more. Her first book, The Year of Less, is a self-help memoir and a Wall Street Journal bestseller.