Kathleen McCoy, founder and design visionary of Bella Notte Linens, says her company's brand is all about "irresistible textiles and texture". And that irresistible quality infuses everything Bella Notte produces – including product photography and marketing communications. At first, McCoy was a little hesitant about using Blurb's digital printing platform. As it turns out, she didn't need to worry. "I was blown away," she says. "I was so impressed with how our book looked – the layout, the printing, the images."
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Blurb lets you contextualise what you're selling for whatever audience you're trying to reach. Our print on-demand platform gives you the flexibility to make different versions of a book for different audiences. So if you need a consumer-focused product book to support sales in-store, you can make one – or 100. And if you need a version for your sales team to take with them on sales calls, you can do that too. Easily.
Sell more effectively with Blurb
Blurb's wide range of formats offer lots of ways to support sales. Our magazines are perfect for seasonal product launches; set up a format, then update and print as needed. Our ebooks let you extend the reach of any print publication, making it easy for sales reps to have your business book with them anytime, anywhere. And our wide range of hardcover and softcover sizes give you lots of options to feature your products and services in the context of a bookshop-quality book.
Sales Support Success Stories
A promotion piece in print and ebook
Printed on Blurb's premium uncoated paper, the book is a perfect complement to the rich colours and inviting textures of Bella Notte. The book's quality is a big factor in communicating Bella Notte's brand. McCoy also takes an ebook version on her iPad to trade shows. The response has been so great that McCoy is now making a book after every photo shoot.
Deus Ex Machina
Deus ex Machina, a lifestyle/custom motorcycle/clothing company, roared into the Australian consciousness in 2006, and hit American and Indonesian shores soon after. The company is renowned for creating a culture of creativity. Since 2009, the company has used Blurb's publishing platform to create annual look books for display in their retail shops and showrooms.
Sales support tools that work
Being able to tell the Deus ex Machina story in an editorial context is a key differentiator in the crowded market of lifestyle-based clothing brands. Recently Nordstrom came on board as a retailer of Deus's surf and skate clothing line. The Blurb books are a key part of the strategy to secure international distribution.
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