The people behind the Amazing Maasai Girls Project are far flung – Nairobi, Shanghai, the U.S. – but their mission to help fund the education of Kenya's young Maasai girls is central to all involved. So when it came to getting more mileage out of the project's primary fundraising activity, an annual ultra-marathon through the Maasai countryside, the project team turned to Blurb.
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In a world where so many wonderful and worthy causes compete for recognition and funding, it can be difficult to get attention. A Blurb book can be a huge factor in driving awareness of your non-profit or cause-based initiative. And it can be the catalyst for generating donations and gifts. Nothing helps people visualise the mission of a cause more than seeing intent in action through words and pictures.
Seeing is believing. Find your believers.
Blurb publications are a great way for you to extend the reach of your fundraising efforts. A book lets you document the work of your organisation or clearly articulate the goals and objectives of your fundraising effort. So whether you're using the book as a way to thank donors – or as a means of raising money through book sales – Blurb gives you the platform for getting your message out to the world in a meaningful way.
Fundraising Success Stories
Amazing Maasai Girls Project
Funding scholarships through book sales
The initial purpose of their Blurb book was to create a memento of the 2011 race for participants. But what Ark didn't foresee is the way the book took off. Racers and volunteers bought the book for themselves, family and friends, with $10 from every book sale going to the scholarship fund. The book was an effective way of visualising the inspirational experience and expanding the footprint of the event.
Paws for Charity
What do you get when you combine a good cause with a great book and the power of social media? Great fundraising results. In 2009, Sara Harley began using her Blurb book-making skills for a good cause – raising funds for Paws for Charity, an animal shelter in Nova Scotia. Both the scope of the project and the amount of money raised for the charity have grown every year.
Blurb's embeddable promotion tools spur sales
One hundred percent of the book's marketing was done with social media using Blurb's free digital promotion tools. Blurb's online book preview tool allowed buyers to see the quality of the book, a key factor in driving sales. And Harley says she couldn't have produced and sold the book without a platform such as Blurb.
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